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Attendees came from all over the world and were mainly software companies, social dating managers, background check providers, Credit Card & Alternative Payment Processors, Affiliate Marketers, specialists in Mobile Marketing, Matchmaking professionals, Mobile Dating providers, Social networking senior managers and Online dating senior executives.I wanted to share with you a few online dating industry trends that I picked up during the event: – Individuals are increasingly finding their partners online; a trend which started at the end of 90’s and is now being embraced by a new generation of users that use mobile devices to access online dating sites and apps.Last week, I attended the i Date Mobile Dating Industry Conference in Beverly Hills.The conference is held three times a year (in Las Vegas, Beverly Hills, and an international venue) and has been around for 11 years.Adults have discovered the benefits of online dating services to meet with other people and today it represents a significant segment of the overall dating market.It is estimated that the industry is worth more than £2bn globally and the offer is widening: matchmaking, niche dating, social dating, and online personals.While some of that did happen, I also saw some extremely poor presentations, was witness to plenty of misogyny, and was disappointed by the lack of content about actually HELPING people meet their romantic partner (as opposed to just driving traffic to an online dating site or app to make money). I got a kick out of the hotel–the SLS–it was very swanky LA, full of quirky art (like people painted on the elevator walls).There were two talks that had titles that indicated there would be a discussion of algorithms and compatibility measurement, but both fell quite short.
The 43rd International i Date event is on January 25-27, 2016 at the Kovens Conference Center.
Meet Me’s apps are available on i Phone, i Pad, and Android in multiple languages worldwide. As the largest business conference for the dating industry, "i Date" gathers C-Level executives and thought leaders worldwide in one room.
i Date provides dating industry executives education, ideas and insight.
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